![]() “Retailers not only bear the price of building shelves to display the devices for demonstration, but Apple also strictly controls the location of such shelves, as well as where posters are hung,” the KMDA continues. It seems that Apple’s insistence on end-to-end control goes even further. Apple doesn’t allow any retailers to buy iPhones if they do not also agree to purchase display devices. ![]() ![]() “Apple, on the other hand, forces retailers to purchase all the phones used for demonstration purposes, giving more burden to retailers than other manufacturers,” the Korea Mobile Distributors Association says in a statement. This differs from the usual practice of manufacturers, who will provide free display smartphones and pick them up later. A group of Korean smartphone retailers are upset at Apple for forcing them to purchase in-store tester iPhones.
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